Tuesday, 8 July 2014

The Blitz Connection: Event Social Media Unpacked

Last week we were invited to join Blitz Communications and some great partners to discuss the future of event technologies and social media, before an audience of forward thinking event organisers and brand managers at The Blitz Connection.

I gave a speech that morning which gave an overview of Event Social Media and specifically examined the power of social proof. You can see the slides below, I’ll be covering some of the slides in greater detail over the next few weeks as follow up blog posts.

To access speaker notes and share these slides, visit mled.me/blitz

All the speeches were filmed so if you didn’t make it to the event, there’s potentially going to be a chance to watch my knees trembling for yourself. Not that public speaking is hard. At all.

Between talks, all guests were invited to explore the product demonstrations zone and network with event technologists. In this relaxed environment I heard war stories from the battled scarred - tales of malfunctions and outages, misaligned objectives and mismanaged expectations. Despite the hard lessons, I consistently heard from event organisers eager to invest in new ideas and engaging concepts that they are convinced of technology as useful utility and a wow factor.

We ran a quick poll using ThinkWall’s Voting App, asking visitors to our stand to answer the question: Which future event tech trend excites you most?

Freedom of data won, which surprised me as it was a concept that was discussed as opposed to a tangible product being demonstrated. Essentially freedom of data described the potential insights and personalised experience that could be unlocked through access to data on each attendee, but also the automatic collection of data about those attendees to update records in real-time.

I’d like to thank the team at Blitz Communications for inviting us to attend and exhibit, I hope those of you that saw us there gained some insight and inspiration. We look forward to speaking to you again soon!

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