Tuesday, 25 March 2014

Tuning in via social media

Now entering it's second week - BBC Radio 3 has relocated to London's Southbank Centre for a social experiment designed to engage new listeners and audiences.

Broadcasting from a pop-up studio, our ThinkWall technology is powering two large screens there showing both tweets and Instagram photos to passers-by using the hashtag #R3Southbank.



And it got us thinking… with radio usually dominated by music, how is the medium being used to encouraged conversation?

Here are some Twitter accounts and web links we found for 'listening in' on the conversations around the radio industry and how it is responding to social media.

@UK_Radio - describing itself as "for radio people in the UK by radio people in the UK" this is a useful resource for keeping up with the latest trends and news and also a range of job opportunities within radio and the wider entertainment industries.

@RadioAcademy - this charity aims to develop excellence within radio and often arranges events looking at how the medium can reach out into other spheres such as social media. For anyone considering a career in radio, it's well worth a follow for inspiration and advice.

@RadioToday - find comment and news from the radio industry via this account that is followed by some of radio's hallowed names. So if you're interested in what's happening on the airwaves then you should be one of those following it too.

@LBC - the radio station formerly known as LBC 97.3 has had a national makeover, and now broadcasts across the country via DAB. That means it welcomes contributions from anybody across the UK and its presenters love to read out listener Tweets on air. The station also use hashtags such as #CallClegg and #AskBoris for their regular slots with Deputy PM Nick Clegg and Mayor of London Boris Johnson.

@NTSlive - this online radio project broadcasts worldwide from a studio in London and its Twitter account has nearly 17,000 followers. It engages with audiences encouraging them to tweet and join in with the on-air fun via social media.

@TheSocialRadio - this account is the social frontline for an app that reads out your Tweets and mixes them among your music collection. It creates a kind of personal radio station filled with your favourite tunes and people.

@SRA - the Twitter home of the Student Radio Association, this is the place to follow for all upcoming presenters, producers and engineers. You'll pick up plenty of tips and tricks as well as opportunities for future employment.

@BBCR1 - when you amass more than 1.7 million followers on Twitter, then you must be doing something correct on the social front. Follow it for all you need to know about the station, its presenters and the fun it is having on air.

SocialBakers - not a Twitter account but a useful link about Twitter via this social monitoring company. You'll be able to search through a list of accounts from the radio industry worldwide to see who has the most followers.

Brandwatch report - another useful link to click on, this time offering a presentation via SlideShare comparing UK radio's use of social media to what happens in America. It's a useful reference point to understand the changing trends and challenges.